Vibrant Products

Vibrant is the world leader in premium contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching over 250 million unique users per month, Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their websites.

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Vibrant Services

Unlike other one-dimensional solutions, the VXPlatform leverages semantic analysis, frequency of words, page positioning, source code data, and demographics to determine contextual relevancy in the most accurate way. Vibrant SafeServe, a proprietary ad verification service, is applied to all Vibrant contextual products, ensuring that the ads are delivered in a brand-safe environment.

 
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Leadership

Cella Irvine Cella Irvine, Chief Executive Officer

Cella Irvine has more than 25 years of leadership experience in the digital, media and technology industries. Most recently, she was CEO of The New York Times Company's About Group, where she led extensive efforts in contextual advertising.

Jeff Babka Jeff Babka, Chief Operating Officer & Chief Financial Officer

Jeff Babka has over 35 years of experience in the financial management of public and private companies, with a specific focus in the technology and telecommunications sectors.

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Vibrant Advertisers and Publishers

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January 19, 2012  US »
Vibrant Acquires Image Space Media Contextual Leader Expands Innovative Solutions with ‘In-Image’ Advertising

January 3, 2012  US »
Five Best Practices for Digital Marketers in 2012

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Vibrant is the worldwide leader of premium contextual advertising. Driven by the talent, creativity and passion of its global team, Vibrant is just what it says it is, VIBRANT. Listed as one of the Best Places to Work by Crain’s New York Business in 2011 and Advertising Age in 2010, Vibrant delivers innovative marketing solutions and
exciting careers.

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