Vibrant Display Creative Specifications

 

Technical Requirements

For all Vibrant Display campaigns the following components should be supplied:

Selected Keywords: We require core words related to campaign, in order to generate customized
taxonomy for your campaign goals.

Creative:

• Advertisers can supply either 3rd Party Redirect tags or Creative that meets the Technical Specifications below.
• Larger video streaming creative is acceptable when delivered via specialist rich media platforms e.g. Motif, Eyeblaster, Pointroll.
• 3rd Party tags must be unrestricted with no geo-targeting or capping.
• Max 3 Loops, maximum 15 seconds animation per loop.
• If delivering the creative through Flash, it must contain backup GIF/JPEG
• Must contain a border around the creative.
• There may be a surcharge for video/rich media.

Technical Specification

 

Skyscraper (wide) Specs

• Image Dimensions: 160 x 600 pixels
• Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
• Max File Size:
  
  • GIF/JPEG: 40k
  • Flash/HTML: 40k (addl. polite download limit 60k) served via IFRAME/JAVASCRIPT
    
    Default GIF/JPEG required for all Flash and HTML submissions.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audio must stop on mouse-off.
• Additional Requirements for Video :True streaming, 30 seconds max. Requires Start, Stop, Mute buttonfunctionality. Subsequent fi les can be loaded only upon user interaction; video polite download limit is 2.2mb.

Leaderboard Specs

• Image Dimensions: 728 x 90 pixels
• Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
• Max File Size:
  • GIF/JPEG: 40k
  • Flash/HTML: 40k (addl. polite download limit 60k) served via IFRAME/JAVASCRIPT
    
    Default GIF/JPEG required for all Flash and HTML submissions.
• Additional Requirements for Audio: User activated only with a 1 second delay, mute button required. Audio must stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent fi les can be loaded only upon user interaction; video polite download limit is 2.2mb.

MPU Specs

• Image Dimensions: 300 x 250 pixels
• Image Types: GIF, JPEG, HTML, Flash and simple JavaScript (i.e. form validation) only.
• Max File Size:
  • GIF/JPEG: 40k
  • Flash/HTML: 40k (addl. polite download limit 60k) served via IFRAME/JAVASCRIPT
    
    Default GIF/JPEG required for all HTML and Flash submissions.
• Additional Requirements for Audio: Default GIF/JPEG required for all HTML and Flash submissions. User activated only with a 1 second delay, mute button required. Audio must stop on mouse-off.
• Additional Requirements for Video: True streaming, 30 seconds max. Requires Start, Stop, Mute button functionality. Subsequent files can be loaded only upon user interaction; video polite download limit is 2.2mb.